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Dear Charity Blends,
My wife and I started ordering our coffee from your company because we liked the idea of benefiting our favorite charity by buying something we were going to buy anyway. But when we got our first order, we were floored by the great taste. It was so much better than our regular coffee, even the stuff we got from the gourmet shops. When we called Charity Blends to ask what you did to it that made it so great, we spoke to Mike Campbell, who explained that the beans were delivered to our door within 4 or 5 days of roasting. He said it was the freshness that made the difference. He’s right – it makes a HUGE difference in the moistness of the beans and the flavor of the coffee. I think you should talk about that “freshness difference” on your web site, or maybe in your brochures. I’m pretty sure most people don’t realize how much fresher (and better) your coffee is than what they’re buying now.
Thanks,
Mark E. White
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Mark & Martha White |